{"id":99,"date":"2020-01-20T14:44:29","date_gmt":"2020-01-20T13:44:29","guid":{"rendered":"http:\/\/www2.uskvbl.sk\/?page_id=99"},"modified":"2026-03-23T14:03:04","modified_gmt":"2026-03-23T13:03:04","slug":"reklama","status":"publish","type":"page","link":"https:\/\/www.uskvbl.sk\/?page_id=99","title":{"rendered":"REKLAMA VETERIN\u00c1RNYCH LIEKOV"},"content":{"rendered":"\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-color\">Reklama veterin\u00e1rnych liekov, veterin\u00e1rnych pr\u00edpravkov a veterin\u00e1rnych technick\u00fdch pom\u00f4cok<\/mark><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Z\u00e1kladn\u00e9 pojmy<\/strong><\/h4>\n\n\n\n<p>Reklama je predvedenie, prezent\u00e1cia alebo in\u00e9 ozn\u00e1menie v ka\u017edej podobe s\u00favisiace s obchodnou, podnikate\u013eskou alebo inou z\u00e1robkovou \u010dinnos\u0165ou s cie\u013eom uplatni\u0165 produkty na trhu (\u00a7 2 ods. 1 p\u00edsm. a) z\u00e1kona 147\/2001 Z.z.) .<\/p>\n\n\n\n<p>Reklama na veterin\u00e1rne lieky je predvedenie v akejko\u013evek forme v s\u00favislosti s veterin\u00e1rnymi liekmi na \u00fa\u010dely podpory dod\u00e1vok, distrib\u00facie, predaja, predpisovania alebo pou\u017e\u00edvania veterin\u00e1rnych liekov zah\u0155\u0148aj\u00face aj dod\u00e1vanie vzoriek a sponzorovanie (\u010dl. 4 ods. 40 nariadenia E\u00da 2019\/6)<\/p>\n\n\n\n<p>Reklama liekov zah\u0155\u0148a ak\u00fako\u013evek formu podomov\u00e9ho informovania, agita\u010dn\u00fa \u010dinnos\u0165 alebo podnecovanie smeruj\u00face k podpore predpisovania, vyd\u00e1vania predaja alebo spotreby liekov (\u00a7 8 ods. 1 z\u00e1kona 147\/2001 Z.z.)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>S\u00favisiaca legislat\u00edva<\/strong><\/h4>\n\n\n\n<p>Z\u00e1kon \u010d. 147\/2001 Z.z. o reklame a o zmene a doplnen\u00ed niektor\u00fdch z\u00e1konov (\u010falej len \u201ez\u00e1kon o reklame\u201c)<\/p>\n\n\n\n<p>Z\u00e1kon \u010d. 362\/2011 Z.z. o liekoch a zdravotn\u00edckych pom\u00f4ckach a o zmene a doplnen\u00ed niektor\u00fdch z\u00e1konov v znen\u00ed neskor\u0161\u00edch predpisov (\u010falej len \u201ez\u00e1kon o liekoch\u201c)<\/p>\n\n\n\n<p>Nariadenie Eur\u00f3pskeho parlamentu a Rady (E\u00da) 2019\/6 o veterin\u00e1rnych liekoch a o zru\u0161en\u00ed smernice 2001\/82\/ES (\u010falej len \u201enariadenie \u010d. 2019\/6\u201c)<\/p>\n\n\n\n<p>Z\u00e1kon \u010d. 17\/2018 Z.z. o veterin\u00e1rnych pr\u00edpravkov a veterin\u00e1rnych technick\u00fdch pom\u00f4ckach a o zmene z\u00e1kona N\u00e1rodnej rady Slovenskej republiky \u010d. 145\/1995 Z.z. o spr\u00e1vnych poplatkoch v znen\u00ed neskor\u0161\u00edch predpisov (\u010falej len \u201ez\u00e1kon o veterin\u00e1rnych pr\u00edpravkoch\u201c)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>P\u00f4sobnos\u0165 \u00da\u0160KVBL v&nbsp;oblasti reklamy<\/strong><\/h4>\n\n\n\n<p>\u00dastav \u0161t\u00e1tnej kontroly veterin\u00e1rnych bioprepar\u00e1tov a lie\u010div<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pod\u013ea \u00a7 134 ods. 2 p\u00edsm. j) z\u00e1kona o liekoch vykon\u00e1va \u0161t\u00e1tny dozor nad reklamou veterin\u00e1rnych liekov (\u00a7 134 ods. 2 p\u00edsm. j) z\u00e1kona o liekoch)<\/li>\n\n\n\n<li>pod\u013ea \u00a7 10 ods. 1 p\u00edsm. c) z\u00e1kona o reklame doh\u013ead nad dodr\u017eiavan\u00edm tohto z\u00e1kona a nad reklamou veterin\u00e1rnych liekov<\/li>\n\n\n\n<li>v zmysle \u00a7 25 ods. 3 z\u00e1kona o veterin\u00e1rnych pr\u00edpravkov vykon\u00e1va doh\u013ead nad reklamou veterin\u00e1rnych pr\u00edpravkov a veterin\u00e1rnych technick\u00fdch pom\u00f4cok (z\u00e1kon o veterin\u00e1rnych pr\u00edpravkoch)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reklama veterin\u00e1rnych liekov<\/strong><br>V\u0161eobecn\u00e9 podmienky na reklamu s\u00fa uveden\u00e9 v \u00a7 3 z\u00e1kona o reklame<\/h4>\n\n\n\n<p>Pod\u013ea \u00a7 8 ods (4) z\u00e1kona o reklame sa zakazuje reklama liekov<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ktor\u00e9 nie s\u00fa v Slovenskej republike registrovan\u00e9<\/li>\n\n\n\n<li>ktor\u00e9 obsahuj\u00fa omamn\u00e9 l\u00e1tky, psychotropn\u00e9 l\u00e1tky a pr\u00edpravky<\/li>\n\n\n\n<li>ktor\u00fdch v\u00fddaj je viazan\u00fd na lek\u00e1rsky predpis alebo na veterin\u00e1rny lek\u00e1rsky predpis<\/li>\n<\/ul>\n\n\n\n<p>Pod\u013ea \u00a7 8 ods (6) z\u00e1kona o reklame sa <strong>zakazuje<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>priamo distribuova\u0165 lieky verejnosti na \u00fa\u010dely reklamy<\/li>\n\n\n\n<li>distribuova\u0165 antimikrobi\u00e1lne veterin\u00e1rne lieky na propaga\u010dn\u00e9 \u00fa\u010dely v akejko\u013evek forme vr\u00e1tane distrib\u00facie ich vzoriek pod\u013ea osobitn\u00e9ho predpisu<\/li>\n<\/ul>\n\n\n\n<p>Pod\u013ea \u00a7 8 ods. 22 z\u00e1kona o reklame:<br>Dr\u017eite\u013e rozhodnutia o registr\u00e1cii lieku je povinn\u00fd<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>spr\u00edstupni\u0165 alebo odovzda\u0165 \u00da\u0160KVBL vzorku ka\u017edej reklamy vych\u00e1dzaj\u00facej z jeho podniku spolu s vyhl\u00e1sen\u00edm o osob\u00e1ch, ktor\u00fdm je ur\u010den\u00e1, o sp\u00f4sobe \u0161\u00edrenia a o d\u00e1tume za\u010diatku \u0161\u00edrenia<\/li>\n\n\n\n<li>zabezpe\u010di\u0165 s\u00falad reklamy liekov svojho podniku s po\u017eiadavkami tohto z\u00e1kona a \u010dl. 119 a\u017e 121 nariadenia (E\u00da) 2019\/6. o veterin\u00e1rnych liekoch<\/li>\n\n\n\n<li>zabezpe\u010di\u0165, aby sa rozhodnutia \u00da\u0160KVBL bezodkladne a v plnej miere realizovali<\/li>\n\n\n\n<li>poskytn\u00fa\u0165 \u00da\u0160KVBL inform\u00e1cie a s\u00fa\u010dinnos\u0165, ak o ne po\u017eiada pri v\u00fdkone svojej \u010dinnosti<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reklama veterin\u00e1rnych pr\u00edpravkov a veterin\u00e1rnych technick\u00fdch pom\u00f4cok<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>veterin\u00e1rny pr\u00edpravok m\u00f4\u017ee by\u0165 predmetom reklamy len v s\u00falade so schv\u00e1lenou inform\u00e1ciou pre pou\u017e\u00edvate\u013ea a schv\u00e1len\u00fdm ozna\u010den\u00edm obalu<\/li>\n\n\n\n<li>veterin\u00e1rna technick\u00e1 pom\u00f4cka m\u00f4\u017ee by\u0165 predmetom reklamy len v s\u00falade s n\u00e1vodom na pou\u017eitie a ozna\u010den\u00edm obalu<\/li>\n<\/ul>\n\n\n\n<p><strong>Ako postupova\u0165 pri zasielan\u00ed ozn\u00e1menia o pripravovanej reklame<\/strong><br>Ozn\u00e1menie o pripravovanej reklame <strong>veterin\u00e1rnych liekov <\/strong>spolu so spr\u00edstupnen\u00edm alebo odovzdan\u00edm n\u00e1le\u017eitost\u00ed uveden\u00fdch v \u00a7 8 ods. 22 p\u00edsm.b) z\u00e1kona o reklame posielajte<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>po\u0161tou na <strong><mark style=\"background-color:#fff\" class=\"has-inline-color\">\u00dastav \u0161t\u00e1tnej kontroly veterin\u00e1rnych bioprepar\u00e1tov a&nbsp;lie\u010div Nitra, Biovetsk\u00e1 34, 949 01 Nitra, Slovensk\u00e1 republika <\/mark><\/strong>alebo <\/li>\n\n\n\n<li>do obidvoch e-mailov: <a href=\"mailto:podatelna@uskvbl.sk\">podatelna@uskvbl.sk<\/a> , <a href=\"mailto:veronika.sabolova@uskvbl.sk\">veronika.sabolova@uskvbl.sk<\/a><br><a id=\"_msocom_1\"><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>\u00da\u0160KVBL si vyhradzuje 30 dn\u00ed na pos\u00fadenie a vyjadrenie ku poslanej pripravovanej reklame. Z tohto d\u00f4vodu V\u00e1s chceme po\u017eiada\u0165, aby ste ozn\u00e1menie o pripravovanej reklame zasielali v dostato\u010dnom \u010dasovom predstihu.<br>V pr\u00edpade potreby a s uveden\u00edm d\u00f4vodu je mo\u017en\u00e9 uvies\u0165 reklamu sk\u00f4r po dohode s \u00da\u0160KVBL.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklama veterin\u00e1rnych liekov, veterin\u00e1rnych pr\u00edpravkov a veterin\u00e1rnych technick\u00fdch pom\u00f4cok Z\u00e1kladn\u00e9 pojmy Reklama je predvedenie, prezent\u00e1cia alebo in\u00e9 ozn\u00e1menie v ka\u017edej podobe s\u00favisiace s obchodnou, podnikate\u013eskou alebo inou z\u00e1robkovou \u010dinnos\u0165ou s cie\u013eom uplatni\u0165 produkty na trhu (\u00a7 2 ods. 1 p\u00edsm. &hellip; <a href=\"https:\/\/www.uskvbl.sk\/?page_id=99\">Pokra\u010dova\u0165 v \u010d\u00edtan\u00ed <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-99","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=\/wp\/v2\/pages\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99"}],"version-history":[{"count":18,"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=\/wp\/v2\/pages\/99\/revisions"}],"predecessor-version":[{"id":9543,"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=\/wp\/v2\/pages\/99\/revisions\/9543"}],"wp:attachment":[{"href":"https:\/\/www.uskvbl.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}